This post was originally written and published about a year and a half ago for a real estate audience on a different blog, so I've edited it slightly and added a few new links.
Here are some quick ideas that can benefit the environment while extending your brand...
1. Start an Office Recycling Program - if you haven't already, why not start now? A few blue or green bins, and a conscious effort to recycle what you can is all that's needed to get going. It tells your clients that you care without actually saying anything.
2. Sponsor or Support a Beach / Park / Trail Clean Up - Imagine if you could leverage the people-power of all your co-workers, clients and friends to clean up something? It would probably get clean... Get some garbage bags, organize a carpool and attack a litter problem in your neighborhood. Then reconvene for a BBQ in your office parking lot to celebrate your efforts. A difference has been made, and you're now associated with a great event.
- Clean Nova Scotia has a great program for this called The Great Nova Scotia Pick-Me-Up
3. Reduce Your Paper Output- The internet has made digital marketing a reality and necessity, but are any of us using less paper? The paperless society will only come when we actually run out of paper, so cutting back is good thing - environmentally and economically. How can you reduce? Easy. Make the decision to use less paper, and then do it. Replace it with more cost-effective digital marketing.
4. Join a Worthy Organization - Big, overwhelming problems won't get solved with one big solution. The environment, like health care, human rights, poverty... these will only get better with many small solutions, with many people working together, working on many fronts. So join the fight in your community, and work on a small picture that improves the bigger picture.
5. Promote a Worthy Organization- After you've joined a worthy organization (see #4), start promoting that organization. It's win-win. As a business owner, employer or employee - you've got marketing and advertising forums and platforms that most people don't have. You've got web sites and Twitter, print ads and TV commercials, Facebook and blogs - you've got an audience. Use it!
Have a low impact Earth Day!
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